Podcast data analytics are what producers, hosts, and creators should look at to learn about the listeners in the market. So, can a podcaster see who listens?
The short answer to this question is no. You can’t tell who’s listening to your podcasts because you can’t see who is listening to those.
Now, let’s dive into the details and enjoy the day!
Can Podcasters See Who Listens?
In these perplexing times, one thing is sure: almost everyone is watching you at all times. However, over the past 20 years, one sector has remained mainly off-limits to digital information collectors: podcast listening.
The podcast industry has always proved resistant to monitoring, partly since podcasters distribute their broadcasts via RSS, an accessible technology dating back to 1999.
Podcast players, often known as podcatchers, such as Castro and Apple Podcasts, compile these episodes into user-friendly programs.
Listener data is scattered over various applications, most of which do not share data with anybody, even podcast creators.
If you still wonder, “can podcast creators see who listens?” Worry not; the answer is no. Podcasters don’t have access to information on who has listened to or downloaded a podcast.
Under their Podcast Management, they may use podcast metrics. It does not tell them who pays attention to their content, but it offers them a general framework of what you should know:
- Total number of plays
- Audience size estimation
- The number of each episode’s playing times
- The top ten episodes
- Data from listener position apps and devices
- Gender and age of the listener
- The performance of the episode
Yet, Apple will make it possible for podcast creators to monitor whether people listen to their content all the duration or leave this after the first ten minutes.
Advertisers will also be unable and see who’s listening to their advertisements. Podcasting is a reasonably private hobby, at least for the time being, because it does not generate too much data.
Can Podcasters On Spotify See Who Listened?
According to Spotify for Content creators, a beta discovery and statistics dashboard has been released.
Podcasters may use the system to publish their episodes and examine demographic and interaction statistics from their listeners, such as where they start and finish listening and how long they spend listening.
Now, podcast makers and the marketers that collaborate with them may use Spotify’s statistics dashboard.
In other words, they can get additional information about listeners, such as their age, location, and gender, the sorts of music they prefer, how long is their listening time to specific podcast episodes, or where they start and stop playback.
Spotify forces users to create a new account and may offer data on listening habits and demographics for all users, leading to more accurate statistics.
Spotify can give even more focus area data or enable marketers to dynamically place advertising for listeners listening in on the go or at home because it is available on Android, iOS, as an app, through a website, and incorporated into many voice assistants.
FAQs
We have collected some frequently asked questions, all of which will be helpful if you want to know more about this. So, what are you waiting for? Click it on!
Can You See Who Views Your Podcast?
You can view the number of start/stop times, how many people truly push play, and the overall number of streaming at the episode and podcast levels.
When you look at it from the perspective of your podcasts, you can see how it grows from start to end.
Can Someone See If I Listen To Their Spotify Playlist?
If users play a list of songs, the author is not alerted. Only if you follow their playlist will they be alerted. In the News Feed, your Followers may see the playlist you play.
Turn off ‘Publish my activity on Spotify’ in the App > Preferences > Turn off ‘Publish my activity on Spotify’ to maintain this private.
Does Demographic Information Matter?
Accessing a radio audience’s demographic information may allow more exact targeting, leading to more effective ad marketings and campaigns.
Understanding an audience’s listening patterns, such as median listening duration, can help marketers determine whether customers care about their commercials. If so, they should change their ad placements to maximize their spending.
For podcast makers and companies interested in using podcasts as a digital marketing tool, this demographic data may help them determine who is attending to create content for them.
Final Thoughts
After reading this article, you can answer the question, “can podcasters see who listens?” Now, you can listen to all your favorite tracks without worrying about the creators knowing what you are doing on their content.
Thank you for reading!
