Podcasting is popular which has become very popular in recent years. Proof that more than 155 million people in the US (more than half of the US population) have followed at least one podcast.
Therefore, many people have tried to make money from this platform. Many of them have succeeded by launching exciting podcasts. Today, there are currently over 500,000 podcasts available on Apple Podcasts.
At the end of 2018, Spotify for Podcasters was born. You can use this tool to track the growth and performance of each of your episodes.
Today, we’ll shed some light on how to track podcast listeners on Spotify.
How to Track Podcast Listeners on Spotify
If you know how to utilize this medium to attract potential audiences effectively, you will soon boost your marketing and increase your earnings in the future.
In addition to investing in the content of each episode, it is essential to use powerful analytics tools to track the performance of your podcasts. They will help you deal with many important issues.
In this article, we will not cover setting up an account. There are many articles out there ready to guide you with that. Instead, we will discuss using Spotify for Podcasters to gauge the effectiveness of your show.
The General Statistics
Let’s start with the metrics at the top of the show’s dashboard. It is true to say that these metrics are the most critical. These include:
- Starts
- Streams
- Listeners
- Followers
The “Starts” tell you how many times your episode has been started. Next, the “Streams” refer to the number of times listeners have listened to more than 60 seconds for an episode.
So, the closer your “Streams” is to your “Starts,” the better. It shows that many viewers are interested in your show and have listened to it to the end.
The “listeners” is the number of unique Spotify users that have listened to your show. In addition, the “followers” is the number of people who have decided to follow your show on the app.
These two metrics are independent of each other. Therefore, the higher metrics these are, the better.
Audience Section
In addition to the general statistics mentioned above, you should not overlook one of the sections is the audience section.
It allows you to gauge how your program is trending over time. In addition, you also get some demographic information about the audience.
For instance, you will get a historical graph of the followers. It clearly shows you how your program has evolved.
You will also get a graph of the gender and age of your listeners. They are the best way to determine your podcast listener type,
Finally, you are allowed to download your data as an Excel sheet to perform further operations.
We think Spotify should do better than that. We expect to receive a metric exclusive to loyal listeners, such as how many listened to more than 80% of episodes. That way, you will know how many loyal viewers you have and how many people stop listening to the podcasts.
What Are Podcasts?
Podcasts have become famous for many good reasons. More and more people prefer it because of its usefulness and convenience. However, if you’ve never heard of it, we will explain it to you.
Podcasts are audio recordings, and sometimes they can be video. You can listen to them on a tablet, smartphone, or computer. These include programs, blogs, or talks on all topics.
Podcasts allow you to listen to them anywhere, such as in the car, at home, at work, and more.
You can subscribe to them, making it easy to get notified when new episodes come out (via your favorite podcast app). New episodes will also be automatically downloaded to your device.
Podcasts are a series of “episodes.” An “episode” is a recording of a podcast. Then, if someone subscribes to a podcast, new episodes will automatically download to their device.
Most podcasters usually release new episodes weekly. However, some others release new episodes daily or even longer.
It is true to say that podcasts are one of the proper ways for individuals or organizations to spread their message anywhere. Thanks to that, you can talk about whatever you like.
To sum up, here are their standout features:
- Most of them are available as audio files, although video podcasts still exist.
- Podcasts do not have a fixed length. For example, some news lasts only one minute, while an interview podcast can last five hours!
- They can be of any genre, such as interviews, discussions, storytelling sessions, tutorials, teaching, and more.
- They are free to download
- Podcasts can refer to any topic. So, you will easily find the right topic for you.
- You can stream it through many available apps.
Frequently Asked Questions
1. Are podcasts free?
They’re free audio programs distributed over the Internet. You can download them and listen to them anywhere and anytime.
2. Can anyone start a podcast?
Almost anyone can start a podcast even without any skills. However, it is not easy to make a successful show. However, it is not easy to make a successful show.
3. What is the best free podcast app?
Here are the best podcast apps:
- Audible
- Google Podcasts
- Spotify
- Apple Podcasts
- TuneIn Radio
- Stitcher
- And more
4. Can the podcast make money?
The answer is yes!
You can check out this video for more information.
Conclusion
Hopefully, we have helped you clear the query, “how to track podcast audiences on Spotify?” If you have any questions, do not hesitate to let us know through the comments section. Thank you for your interest in the article!
