Do I Need a Website for My Podcast? 8 Reasons You Needs A Website 

do I need a website for my podcast

Once you have finally launched your show, the next step is to get people to listen to it. Although sharing your latest episode on Google Podcasts or Apple is a significant first step, it’s often not enough. So, what do you need to do next?

Many people will advise you to invest in a website for your show. After all, podcasts are audible mediums, not written ones.

So, “Do I need a website for my podcast?” Let’s find the answer via the article!

Do I Need a Website for My Podcast?

The answer is yes! Building a site can be a big part of running a podcast!

Discovery for podcasts is very limited, and a website makes it easy for both new and existing audiences to learn more about your show.

While using a site for podcasts is optional, it gives you a lot of advantages. For instance, it will increase the effectiveness and reach of your podcast.

Plus, it helps you find new listeners and helps you increase engagement with your existing listeners. Ultimately, if you want to reach as many listeners or impact as many lives as possible, a website would help you achieve that!

 Increased Discoverability

Visibility is an issue for podcasters, especially beginner podcasters. There are hundreds of thousands of shows out there, and it’s hard for a brand new podcaster to stand out and get a lot of traffic. So don’t be surprised that sometimes you can feel lost in the crowd of other podcasts.

Your show should be easy to find if you want a growing number of new listeners. So, discoverability is one of the factors podcasters struggle with the most.

It is true to say that leveraging a website allows you to get new traffic efficiently.

Plus, new subscribers can easily access your entire content collection through the podcast archive. As a result, they will have a deeper and better view of what your show has to offer.

Content Ownership

In today’s online world, ownership is one of the priceless assets for all of us. What’s better than knowing that you don’t have to rely on anyone, right?

Having a site for podcasts allows you to keep things up to date on your own. That means you have complete control over your podcasting.

We’ve seen many people complain about how boring and plain podcast host sites are. For example, some of them don’t allow you to choose the page’s color, while a website allows you to make any kind of change you want.

Finally, if anything changes or goes wrong with the podcast hosting site, your audience will know that your show site is still there to serve them.

Added Value

There is no denying that a website gives you the tools and the ability to bring extra value to your audience. While your show episodes already have a lot of great and valuable content, it’s possible to add a lot more value.

For example, every time an episode is published, it’s wise to reuse that content on the website as an accompanying resource or blog post, which acts as an upgrade to the content mentioned in that episode.

Search engines then pick up these blog posts like Google, and it can be an excellent solution to attract more new audiences to your show.

It will give your listeners more access to the information you share (in new ways) and increase your visibility.

What’s more, a post on your site is another easy thing for your audience to share through their websites and social media channels.

You can also leverage it to sell courses or e-books to loyal listeners. It’s also an excellent opportunity to give your listeners access to all of the excellent exclusive content you’ve created, including interviews that have never been broadcast.

An Accessible Archive

For new audiences, chances are they’ve never listened to your first episodes. As a result, they need a place to dig through the episodes and content they missed.

Sure, you will have followers who have been following you since the first episodes, but you will also gain new listeners, and they will want to learn more about your content.

So a website can be an excellent place to make an accessible archive, and it allows listeners to discover old episodes easily.

As mentioned above, the easier it is for potential audiences to find your content, the more likely they are to become new subscribers.

Create A Community

One of the reasons podcasts are so popular is that it makes listeners feel like they’re directly involved in conversations with the host.

Thanks to that, the audience will have an invisible connection with you that they don’t even know. So why not push that connection even further?

Thus, using a website to create a community for your show will benefit your show! It allows your audience to connect with the host and other audiences, and they will find others who share their vision in your community.

On the other hand, you can also use tools, such as surveys and comments, on your website to get feedback from listeners.

After all, you can create a community including your listeners. When your listeners feel included, they will come back for more.

Additional Promotion

A website can work as a central hub for boosting your podcast. It gives your audience different sharing options. Thanks to that, they can send their favorite episodes to family and friends with one click.

As a result, it will increase your organic reach and help your show reach more potential listeners.

Promote Your Products

You can expose your product and service to more people by using a website. Potential audiences will come to the website for unique offers and more. Again, it’s easy for others to share whatever you’re promoting with a website.


By using SEO principles on a podcast website, listeners will find your show via search engines. For example, when your audience searches for the topic you have included in your show, Google will only find you.

What’s a Podcast?

A podcast is a series of digital audio or video that users can download and listen to. Most Podcasts today are audio-only, even though video podcasts do exist. It is considered one of the most effective marketing tools in the world today.

According to figures from Podcast Insight, there are more than 1,750,000 podcast shows and more than 43 million podcast episodes available. Those numbers continue to grow as podcast listening grows every year at a rapid rate.

The top five podcast categories for 2021 are:

  • Society and culture
  • Business
  • Health
  • Comedy
  • News & Politics

There are many purposes for listening to podcasts. It includes learning about a new product, acquiring new knowledge, entertainment, learning English, or getting new information.

Podcasts come in various types, including solo podcasts, interview podcasts, multi-host podcasts, live podcasts. You can find these podcasts on iTunes or Spotify, but they are sometimes hosted on websites.

Check out this video to know more:


1. How much does it cost to run a podcast?

If you go with the bare minimum, you may spend $50 on a microphone and $15/month on podcast hosting.

However, if you want to start a high-quality podcast, you can expect to pay $500-1000 to start with the right equipment and $30-$50 per month for hosting and software subscriptions.

2. How much does podcast hosting cost?

In general, podcast hosting costs typically range from 5 to 25 dollars per month, depending on storage, bandwidth, and available tools. Most podcasters spend less than 20 dollars each month.

3. What kind of website do I need for a podcast?

While there are several platforms you can use to build your podcasting website, we recommend WordPress. It is perfect for novice website owners and podcasters as it is easy to install and navigate.

4. Do podcasts make money?

Of course. The amount of money you earn depends on many factors, mainly the number of downloads per episode.

5. What is the job of a podcaster?

As a podcaster, you will have to:

  • Plan & prepare topics and interview questions.
  • Host & record the episodes with a guest or co-host.
  • Note brief show notes for each episode.


As we can see, there are many reasons podcasters should have their own website to showcase their show.

But is it required? No, it is just excellent practice and helps with marketing a ton. So, in our opinion, a podcast website is worth the effort.

Thank you for taking the time to read the article! Please share this article with other podcasters.

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