Podcasts have long been an excellent way to discuss, express opinions, and explore our favorite topics. Nowadays, audio podcasting is growing strongly.
In April 2020, there were one million podcasts on Apple Podcasts (Apple press release). So, is podcast video or audio?
Most Podcasts today are audio-only, even though video podcasts do exist. Video podcasting is simply a podcast with a video element.
This element can be as straightforward or as complex as podcasters like.
In this article, let’s keep reading to see more!
Is Podcast Video or Audio?
The answer is both!
A podcast is an episodic series of digital video or audio. Podcasters typically provide each episode in the same format, such as video or audio, so that followers can enjoy the program the same way each time.
Video podcasts are the latest trend to take over podcasting as we know it. No longer are listeners only interested in hearing what podcasters have to say.
Instead, they are also interested in seeing the conversation occur to feel like they are in the room with you while recording the podcast.
What Are Audio podcasts?
We usually immediately think of audio podcasts because they are more popular. They are digital audio files available on the Internet to download to a mobile device or computer. You can use tubidy to find more videos and music.
These audio files are usually provided in “wav” or “.mp3” format, and other file formats are also becoming more popular, such as “.ogg.” They are popular thanks to the balance of file size and sound quality.
What Are Video Podcasts?
Unlike audio podcasts, video podcasts are recorded simultaneously by the camera. In addition to this, Internet connections are becoming faster and faster, making these podcasts much more popular than before.
They are typically longer than their audio counterparts and are often uploaded as short videos. The reason is that short videos are more likely to be shared on social networks than long ones.
Video podcasting has a considerable role for businesses, especially marketing and sales. Through this type of podcast, businesses of all sizes can effectively and cost-effectively advertise.
It means that even if you own a small business, you can create high-quality shows. All you need to prepare is a quality camera, reliable editing software, and high-speed internet access.
Dead End Days, a dark comedy about zombies, is the first video podcast. It was broadcast near the end of 2003 to the end of 2004.
So, what is the difference between audio and video podcasts?
Video podcasting generally requires more equipment. More prominent podcasters will hire a producer behind the camera to handle any technical issues associated with the podcasting process.
So, it is much more complicated than just sitting down and talking into a few microphones. Yet, it’s worth the investment as it will make your content more engaging, shareable, and searchable through Google and other search engines.
Check out this video to know more:
The benefits of a video podcast
Here are the main benefits we can see for video podcasts:
- Videos make it easier to communicate visual subjects.
- Videos are more engaging and relatable.
- It is easier to put links in your videos.
- Videos make the podcast website more user-friendly.
- The SEO advantages of video podcasting are two-fold.
How to Start a Video Podcast?
Now, you’ve got the answer to, “Do podcasts have video or just audio?” It is time to discuss how to start this type of podcast.
The first challenge you need to choose is choosing a theme for your show. It should help your show resonate with your audience and people who may not have heard of your podcast.
So if you’re just starting out, it’s wise to go step-by-step, from choosing a topic to naming your show series.
If you podcasting as a hobby, it is alright to engage in many different topics. If you focus on a specific niche, it is essential to choose events that are relevant to the current times.
What is Your Niche?
One of the things that you need to do at the initial stage is identifying the niche you are targeting.
You’ll need to address your target audience to get an immediate following.
So make an effort to find the correct answer to the question “Who does your show serve?” Then you’ll be ready to create videos that your potential audience wants to see or what they’ve already seen.
In addition, it is wise to use research tools to determine that.
Utilizing Research Tools
Utilizing research tools to research is extremely useful for addressing your niche. There are tons of places online that will give an insight to your target audience, including:
Through Facebook groups, you can open up community discussions on specific topics of interest to you. Through it, you will have an overview and significant insight into your ideas or your competitors (if any).
Many creators have used the platform to understand their potential audience better. You can develop an appropriate topic for your show to answer those questions effectively through the questions your audience asks there.
Whatever niche you target, you can leverage Reddit. Reddit is not like any other social media platform, and it focuses only on content.
It can be a community of people who like to talk about things they want or like.
Through this platform, you will see your target audience discussing many things, and thanks to the popular post filter, you know what your target audience wants.
You can search by account, date, included words, people involved, and more through its advanced search. So, it allows you to perform instant keyword-based searches to see potential audience responses.
Video Podcast Types
There are tons of podcast formats you can think of and make. Depending on the topic you want to work on, you may build different formats.
It is considered the most popular format, which refers to inviting one or more guests to share information related to your show’s topic.
Conversational is also one of the popular formats like interviews. Conversational indicates two or more people sharing their visions, knowledge, and understanding about the show’s topic.
However, unlike interviews with a host and one or more guests, a conversational podcast consists of only multiple hosts (co-hosts).
As the name suggests, this format is often focused on providing helpful information or knowledge and targeting a specific niche. A single host runs it.
This format is also quite popular. It’s also how most new podcasters start. You just get the subject matter and start your show.
This format is simply a virtual theater. You can organize a solo act or a medium production; you can even hire several actors.
Making of Your Podcast
This step isn’t the most complicated of the whole process, but it’s certainly not as easy as pie. At this point, you need to have a format and script ready.
Through the general formats mentioned above, you will decide which format is suitable for you through the general formats mentioned above, as your show creation depends on this decision.
Recording Your Show
For recording, your appearance is much more critical. In addition, what will appear in the frame should be optimized to match the topic of your show. A great setup and an ironed shirt are a good idea.
Also, if your format is educational or your audience is more serious, it is essential to maintain your professionalism.
Editing Your Podcast
Your videos recording can be noisy and rough, so it’s wise to record your audio separately. That means you will have to review the whole thing at least twice before you start editing.
You can express your creativity during editing, such as blurring, adding annotations, drawing, and more.
If you don’t have the skills to do it correctly or the time to spend working on it, you should hire a producer.
Now, your show is ready for everyone to enjoy, and it’s time to launch it. We recommend watching it at least twice to ensure you don’t miss any errors.
In addition, during the upload process, it is essential to have a thumbnail image ready, which will appear on the screen before your podcast is played. It should be something that is representative of your entire show.
1. Can a Podcast Have Video?
Yes. It has become more prevalent in recent times.
2. What Does a Video Podcast Look Like?
It is a podcast with a video element. It can be as simple or complex as podcasters like.
3. Why do some podcasts have videos?
Video podcasts allow followers to feel more connected to podcasters behind their love shows.
Wrap It Up
Video podcasts are growing in popularity compared to their audio counterparts for many good reasons. And you will spend more time editing.
Furthermore, it is essential to invest in high-quality cameras to keep things perfect. After all your efforts, you will receive a well-deserved reward, which you cannot get by organizing an audio podcast.
Hopefully, the article has met your needs on this topic.
Thanks for your interest in the article!