Listener engagement is the skill of grabbing the audience’s attention, satisfying them, and keeping them interested until the end of the last episode.
How to engage podcast listeners? You should start with a catchy title and introduction. Also, focus on the content quality. You can try some advertisement methods as well.
We will discuss some tips for how to find podcast listenership in this post.
Let’s read on and learn your audience’s psychology!
How To Engage Podcast Listeners?
You can’t just focus on one strategy to grow your listenership. Instead, try these approaches at the same time. They can work together and yield impressive outcomes.
#1. Come up with a catchy title.
A unique title will capture the curiosity of new listeners, allowing you to broaden your audience swiftly.
There are a variety of techniques to make a headline stand out, including:
Use strong words
Use terms like “incredible,” “fresh,” “secret,” “amazing,” and something like that. You can also customize them to fit your topic and intended audience.
Powerful words are good at increasing conversion rates, so don’t be hesitant to add them to your podcast’s title.
You can learn more tips for naming your podcast from this video below. There are three main tips recommended: be accurate, use insider language, and make sure it’s original.
The program has two titles: “How to Sleep Well?” and “5 Easy Ways to Have a Good Sleep.” Which will you choose?
People prefer clear, practical things to do. Hence, the second is significantly more likely to attract more clicks.
The first may be a lengthy essay with content that gives no accurate advice.
How to get podcast listeners interested? You can also foster immediate listener attention by giving the idea that you’re speaking directly to them.
Ask them the questions that they are wondering. Curiosity will encourage them to click.
A catchy headline will increase the show’s clickability and pique listeners’ attention.
The rules are similar to those that apply to blogs and videos. Make sure each episode title is catchy so that more people will want to try.
#2. Keep the content interesting.
Real growth can’t happen if you don’t keep your listeners interested. If they quit within five minutes or less, the act of clicking for the first time is worthless.
You must urge them to linger and attend the entire show. As a result, the first line is the most crucial after the headline.
Podcasts have a greater chance than websites because people can read the opening paragraph and then scroll down looking at pictures and headers. Only 16% of people read through a post.
Furthermore, if you don’t start each episode properly, you potentially lose your followers rather than gaining more.
Here are some ideas for keeping your audience’s attention and participation during this important opening statement:
- Start the episode by asking if you haven’t already done so in the title. This tip will give a sense of real interaction.
- Start with a statement relating to the topic you’ll be talking about.
- Share a brief story to brighten the tone of the conversation.
- Discuss a personal experience. It will help you connect with your followers since they can easily relate to you.
#3. Respect your listeners
You’ve succeeded in getting everyone’s attention. Now you have to keep them entertained until the very end of the episode.
Due to people’s short attention spans and demand for immediate satisfaction, you should go straight to the topic and avoid lengthy introductions.
The introduction should be exciting enough to inspire and pique your listener’s curiosity, but not too long.
Your audience has come to hear you talk about a specific topic. Understand this and avoid wasting their time with ambiguous stories.
#4. Use educational content
Listening to podcasts makes people feel brighter. At least 59% of podcast listeners believe so.
Educating your audiences is an easy method to grow your following. Even if your audio isn’t particularly educational, you may still make listeners feel like they’re learning things with each session.
Ask them if you’re not sure what they’d want to know. You can create a brief form or survey and send it to your audience at the end of your talk show.
There are several free tools available that help you plan some short polls.
This tip is also an effective way to interact with your fans. Then, you can develop content based on their responses.
#5. Work on the coherent storytelling
You’ve got a great title, a brief and entertaining introduction, and now it’s time to get into the core of your show.
There are numerous things to bear in mind. First, the message you deliver should be as straightforward as possible.
Try to focus on real-world education and knowledge. Don’t get overwhelmed with anecdotes. They cause the material to stop and the storyline to become less cohesive.
Nobody is patient to listen to a radio with interruptions and meaningless discussion. Everybody has to get to their work.
Your opinions should flow smoothly from one to the next. Begin by defining the purpose of the show, like: Why is your topic important? What will the audience be like after listening to the audio?
Then get back to work with the topic, the conversation, your viewpoint, or whatever your show’s format is.
Conclude with some thoughts and a quick summary. Remember to include a call to action, a link to your site, or an offer to register your mailing list.
#6. Invite some guests
Every field has a community of specialists that like appearing on podcasts. Every week, they appear on a different series.
These experts are terrific guests because they understand how to deliver a podcast presentation, but your audience has already heard them.
Alternatively, you can look for individuals who have relevant, interesting stories to tell but are less popular.
Prepare reasonable questions instead of trying to think of fascinating things to say. Your questions can encourage your guests to come up with terrific answers.
Avoid becoming the interviewer who only reads a question, even if you plan great discussion points.
It’s not a good idea to wait for your guest to respond before moving on to the next question without developing their answer.
Listen very carefully to your guest’s responses, then add follow-up queries or add your own interesting opinions to make your talk show conversations more entertaining.
#7. Identify a direct Call-To-Action
You’ll need to have a strong CTA to build genuine listener interaction.
It doesn’t matter if your CTA comes in the middle or after the show, as long as it fits the entire series. You don’t want to disrupt an educational story to remind your audience about your newest release.
If the topic you’re presenting, on the other hand, is relevant to that product, it’s fine to put the CTA in the middle.
Make the CTA stand out while remaining natural. It should be the ideal comment to make at that precise moment in the episode.
#8. Take advantage of websites.
Even if you’re a podcaster, you should take full advantage of a podcasting website. Your show can work as a platform for marketing and sponsorships.
On the other hand, a website will help you bring more value to your followers. You can use it to sell products or build a community where your fans can engage with you and each other.
It may also be a spot where you try out new topics that you wouldn’t usually offer your listeners. Whatever you want to do with it, your site will assist you in growing your following.
Why Do Podcasts Fail?
You can find numerous ways when wondering how to get more podcast listeners. But why do many podcasts fail?
Knowing the reasons for failure helps you reduce the risks of ruining your show. As a result, check these causes carefully.
#1. They do not pass the 30-second test.
Make a convincing argument for why new listeners should check your broadcast. It’s best if you do it directly at the show’s opening.
During the first 30 seconds of each ep, there should be something fascinating, humorous, or surprising.
#2. The content has no focus.
No one cares if you talk about unrelated issues. It’s your business to further your goal, find a market for your products, and build brand image.
It would help if you remained committed to your topic as a podcast host. Keep your commitment to relating your brand’s mission to your audience’s purpose.
If you know who your listeners are and what excites them, things will be simpler. If not, you should be ready to face a lot of challenges.
#3. There is not enough execution.
If you’re in charge of a weekly series, you need to understand that you can’t take any week off. If you want to be famous, you must be persistent. You will lose followers if you leave.
Frequently Asked Questions
Podcasters have shown their concern about growing their listenership. Here are some of their most frequently asked questions.
1. When is the ideal time to launch a podcast?
Wednesday is the most typical day to broadcast a podcast. To be more specific, you should release your podcast at 2 AM on Wednesday or 11 PM on Tuesday.
2. What is the ideal length for a podcast?
Twenty minutes is the ideal episode duration if your episode has a full 20 minutes of solid material that focuses on its theme and satisfies your audience.
3. What makes a decent title for a podcast?
The name of your show should captivate listeners and make them want to push play. A superb podcast title combines natural language with a sense of mystery.
Building a podcast is never a simple thing. You will deal with more problems when thinking of how to increase podcast listeners. All podcasters share the same issue.
The rule of thumb is to invest in content quality. Try your best to keep it interesting so that the audience will be ready to spend their time listening to it.
Hopefully, this article will assist you in growing your listenership. If you have any questions, please feel free to ask. Thank you, and see you in our next update!